Neatly Sliced

I don’t have any Tracy Chapman albums, but her new site has me sitting happily listening to her tunes while I color the flash world the developers built.

Switch colors in the upper-right hand corner. Then click in the outlined portions to fill that area with your selected color. It’s a digital paint by number! I haven’t had this much fun since grade school’s Van Gogh by numbers.

An excellent facet I appreciate in the elastic webby world in which we web developers should live: maximize your screen! New portions of the world are revealed as you increase your window size, and each page of the site features a different scene to paint. This is a fantastic usage of flash in a media based site: sparse enough to be unobtrusive to the information you want to gather, engaging enough to keep the user on the site, and clever enough to bring users back for another round. A brilliant marketing, design, and development campaign.

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